We all search customer reviews online when buying a new product and the reviews sometimes shape our decisions. The same thing is true for every customer in the digital age. Any online review of a product will remain visible until the author deletes it. In this way, an unhappy customer can influence the way other current and potential customers view a company’s product. Using social media, it is even easier to spread dissatisfaction and discontent about a product.
There are now 3.196 billion people using social media and this number only continues increasing. Any piece of information can be immediately shared with the world. A defect on a product could easily spark discontent that can be spread around the world in an instant. An unhappy customer can quickly post a video of a malfunctioning product, and the footage can brew into a publicity storm that can damage not only the product, but also the entire brand.
The best way to address these types of quality issues is to make sure they don’t occur in the first place. For this reason, quality assurance has a critical role in making sure that products are high-quality and defective-free, and therefore do not generate customer dissatisfaction. Making sure that production operates with high-quality standards, inspects produced goods, and keeps track of quality statistics will not only increase product quality, but also increase overall customer satisfaction.
This is where Atlas Copco plays a role! Learn more about how to improve quality in a manufacturing plant with the QA Global Best Practices Seminar.